The Thing About Bing

Pretty clever title, eh?  It has a nice cadence and it rhymes!  Lookit’ that!  Really, that’s a pretty awesome title.  Okay, maybe not so much.  But anyways . . . .

So, Microsoft comes out with a new search engine and it seems at first everybody panned it and now some people are saying, “you know, this isn’t such a turd after all.”  But here’s the thing.  This could be the best search engine in the world.  It could be that “Google-slayer” that people have been yammering about for the last seven or eight years.  Yeah, it could be the best fucking thing in the world.   Doesn’t matter.  Much like Lenny petting a rabbit, Microsoft will totally fuck Bing up.  Hell, you could even say they already fucked it up with that dumb-ass name.  Really?  Bing?  That’s the best they could come up with.  What are they gonna’ name their mobile version – BinGo?  And that’s why this thing is friggin’ DOA.  It’s got a stupid ass name.  And yeah, I realize it’s all Beta-y and junk, but they really should have updated their fucking index for it before spinning this thing live.  Or, screw 301s and take up their SERP space.

Didn’t they just launch “Live” last year?  I’m just sayin’, rolling out a new search engine every other month looks like a desperate plea to show you’re relevant.  So, I guess if you don’t like Bing, just wait a year and the big brains at Microsoft will roll out another craptastic search engine and we’ll get to see the Ballmer-boogie again.