Roughly 98% of the search marketing industry has drank the Twitter-Aid. We have our matching black Nikes. We’ve resorted to calling each other cutesy (but really fucking annoying) little names and writing love letters to Twitter. We have sang it’s praises and its unlimited potential for our clients and our businesses. We’ve lavished praise on those companies that have found our bitches and moans on the Twitter as well as those who we think are “doing it right”. This thing has become just shy of a cult – and I’d call it a cult but I use it and I wouldn’t be a part of a cult that’d have me as a cult member.
We’ve bought into the Twitter and have been actively selling it as “the place to be” for our clients.
Okay, so do we really want to sell ourselves to a fucking platform that’s been up and down for the last five days? Is it wise to advise our clients to put their marketing monies and energy into something that’s acting this fucking unreliable? Seriously?
At least those fucking Burma Shave signs could be counted on to be on the fence posts at the end of the day.