Archive for May 13th, 2008

On SEO Rockstar-dom

May 13, 2008

A little bit ago I was looking at something pointed out to me by NJ SEO pal, Streko, when I saw this advertisement via the Google Adwords:

Need an SEO Rockstar?
Hire Certified SEO Gurus $10-50/hr.
Interview SEO Experts for Free Now!

Hmmm, I thought. If you’re an SEO Rockstar, do you really need to advertise? Furthermore, if you were a bonafide SEO Rockstar, why in the hell would you work for so fucking cheap? Seriously, $10-50 an hour? That’s nothing! Shit, I’m a fucking hack and I’d charge a helluva’ lot more than that!

Since these folks advertise themselves as SEO Rockstars and certified gurus, I took a peak at their corrall of hot talent. Hell, if they’re Rockstars, surely there’d be a name in there I’d recognize. Were there. Oh hell no. Not a single one. Maybe it’s because I don’t get out much, or maybe they are big in their hometowns. Like that one guy from India? He’s probably big pimpin’. And the Egyptian? I bet he gets a ton of Egyptian SEO Rockstar groupie tail. I’m just saying.

Back to the prices, I’m looking through them and it’s crazy. There’s an SEO/copywriter selling her services for $14 and hour with a two hour minimum. You could have a piece of SEO’d copy for 28 bucks! And she’s not the cheapest one on the page! There’s only one professional on there that values herself at a decent rate -$110/hour for some SEO-friendly dev. I have to tell you, out of all the people on there, I’d hire her because at least she’s taking her shit seriously. Though I still question whether or not she’s an SEO Rockstar.

So, I guess here’s what I’m getting at. If you’re looking to hire an SEO Rockstar, or SEO guru or whatever, they don’t work for friggin’ $10 an hour. They cost a whole helluva’ lot more than that. And for those of you looking to hire some sort of SEO expert, remember this – you get what you pay for. For those who claim they’re some sort of SEO Rockstar – if you have to tell me you’re one, and if you have to advertise the fact, more than likely you ain’t one. And at very least make sure you have some fucking name recognition.