Archive for January 23rd, 2008

StumbleUpon, aimClear and Giving A Shit

January 23, 2008

Alright, so I read some article on Search Engine Watch about this guy aimClear getting some grief after getting some dude booted from StumbleUpon.  There was even a blog post about it and a mention of the SEW article on Sphinn.  And so now, in true interweb fashion, his profile is getting a bunch of negative junk.

So what?

Ain’t that the nature of the beast?  I fully expect when if I get booted from Sphinn or StumbleUpon or what have you there to be a bunch of people raising hell with whomever got me kicked out.  Well, maybe three.  Assuming Syzlak and JDog aren’t busy.  Though, I guess since bagel isn’t a part of the industry, she might not even give a shit.  So maybe two people.  Maybe.  Anyways, the point is you get somebody’s buddy tossed out of the bar, you have to expect their friends to be waiting for you in the parking lot with a tire iron and a bicycle chain.  Or at least that’s been my experience.

I’ve also been reading some hand-wringing crap about how the Search Industry has a negative persona and the comments on aimClear’s profile only illustrate that.  So what?  If aimClear were a dentist, I imagine he’d be getting some sort of junk about being a honky tooth butcher or something and how the members of the ADA are a bunch of shills for Crest.  Big deal.

More to the point, who cares what people think of the Search Industry?  Seriously.  People hate ad folks and marketers of all types and that’s what we are.  I mean, hell, sure, we look at code and crap.  But at the core of what we do is marketing. We talk about messages, the importance of brand image and copy.  We make recommendations on keyword selection that appeals to a client’s primary target audience.  Umm, that’s pretty much advertising strategy and marketing as I recall.

Basically, as an industry, we need to quit bitching and whining a worrying about these people hating us.  You don’t see attorneys crying about this shit, do you?  How about people working in old media?  Hell no!  They got thick skin!  They accept that the day they entered into their field of work, they got a target on their back.  And in the online world, so do we.  If one of us pisses someone off, you can bet your ass someone’s gonna’ call that person out and demonize how they make a living.  Is it fair?  That isn’t the question.  The fact is that you can’t do a whole helluva’ lot about it and instead of crying about it, just say fuck it.  It’s part of what we do.  Besides, there are plenty of people already in our industry that are willing to call us shills and thieves and scumbags.  Why the hell should we expect anything different from the other 99% of the online world?

So, in conclusion, we need to quit acting like a bunch of wussies and collectively grow a set.  Seriously.